ENDLESS POSSIBILITIES
The campaign aims to showcase the diverse range of products and services available at Ion mall, catering to all budgets and preferences. The concept of "endless possibilities" captures the variety and abundance of options available. The campaign kicks off on Facebook, highlighting irresistible offers at Ion which can be redeemed in-store.
ONLINE TO OFFLINE
Campaign Launch Post
Engagement Post – Count the number of dropping items
Digital Outdoor
Like Machine
This gameified like-machine aims to drive people to like the ION Orchard Facebook page to begin the “game.” To play, all shoppers have to do is tap on the falling items in order to “catch” them. The higher your points, the greater the level of difficulty. Once the game is over, the machine will dispense shopping vouchers based on the number of points obtained.
Digital Outdoor
Pop-Station
A digital pop-station will be installed to drive shoppers to hit the target number of likes on the ION Orchard Facebook page. Once the target is met, a unique password will be sent over to shoppers who have liked the page and that can be used to open the locker to retrieve the prize. *This will be determined on a first-come-first-serve basis.
Instagram Filter
We will be creating an Instagram filter as an interactive awareness piece for users. Similar to the previous features, this filter will also illustrate shopping items on their images. Users can then post this as an image or video on their profiles using #IONOrchard.
Digital Indoor/Outdoor
Interactive Photobooth
We will have installations at local bus-stops as well as in-mall to raise awareness for our campaign. The installation will feature a screen and camera that will capture people standing in front and then illustrate shopping items on their image. Shoppers will have an option to get their photo printed upon liking the Facebook page.
Online
MORE COOL STUFF
Interactive Screen
Digital Outdoor
There will be an installation that will feature the usage of motion sensors to detect shoppers walking past. Once the shopper walks by, he/she will be captured on the screen and shopping items will get superimposed on them - making it look like these products have been illustrated on the individual.
* Works were created by our team members prior to forming ODD