DIABLO IMMORTAL
A series of films to promote the launch of the new Diablo Immortal on mobile. We picked the most iconic move of the beloved franchise - Barb Spin and tied it back to Asia's favourite pastime - eating.
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Asian gamers love instant noodles for game nights. So we scoured the region for the spiciest noodle we could find. How spicy? 10,000 Scoville heat unit. The burning sensation lingers the next day. We turned it into Diablo’s Hell Level Spicy Noodle. This was sent to top tier streamers together with the game and our unboxing instructions.
On unboxing night, tears flowed freely on every live stream. We had top tier KOLs, who are used to being pampered, turn up in full cosplay intensely battling spicy noodles. Determined to play the new Diablo. It was something the viewers have never seen before. Pure entertainment gold. Fans cheered them on, shared old battle stories, recalled their love for Diablo and downloaded the new game.
* Works were created by our team members prior to forming ODD
Unboxing Hell - Influencer Extension
